Director, Customer Marketing - eCommerce Services

Director, Customer Marketing - eCommerce Services

is looking for a talented individual to manage and grow its eCommerce customer marketing initiatives, which resides within the company’s marketing department. This position requires offer definition, program detail, people management, project management, marketing-operations and creative problem solving skills. The Director of Customer Marketing – eCommerce is responsible for the overall performance of our cross-sell activities and will be measured on his/her ability to deliver results relative to the department’s financial plan.

Essential Duties and Responsibilities:

• Work with our eCommerce product managers to define customer offers, including pricing models, revenue targets and customer fulfillment processes.   
• Define relevant customer targets both within existing customer base and external opportunities.
• Work with our marketing analytics team to develop response models and other segmentation strategies to optimize tele-sales channel performance.
• Collaborate with our call center team to identify opportunities to drive sales through improved messaging and scripting.
• Manage cross-functional project teams (which could include our tele-sales, technology, operations and others) to rapidly drive large projects to completion.
• Oversee our eCommerce cross-sell email program to ensure the timely deployment of cross-sell campaigns to our eCommerce customer base.
• Oversee relationships with our existing partners/vendors.
• Ensure there is accurate tracking of results relative to plan and adjust strategy and tactics based upon performance.
• Accountability for the group’s financial plan; ensuring profitability of programs against established goals.
• Liaise with senior leaders within the organization.
• Additional responsibilities may be added, as business needs change.

Requirements:

• BA/BS with strong academic record (MBA preferred)
• Minimum 8-10 years experience in a marketing role.
• Experience working within direct response marketing organization in an acquisition or cross-sell oriented role.
• Detail-oriented, self-motivated, and proactive, with excellent organizational skills.
• Ability to partner with other departments to move projects forward.
• Ability to demonstrate a strong commercial acumen and attention to detail.
• Excellent written and verbal communication skills.
• Proven history of meeting and/or exceeding aggressive deadlines in an entrepreneurial environment
• Experience with managing multiple complex and moving projects simultaneously.
• Strong analytical and problem solving skills- ability to drive revenue through optimization and efficiency.
• Solid understanding of the online marketing industry.
• Proficient in all standard Windows Microsoft programs (Excel and Power Point).
• Recommendations furnished upon request.